Stop CX Failures
Before They Reach
Your Customers.
Smart Role is the Pre-Production Readiness Layer for customer support. We institutionalize agent proficiency through high-stakes simulations, protecting your brand from the "Black Box" of outsourced or internal training.
Trusted by CX Leaders
Eliminating Brand Risk in Internal and Outsourced Support Teams.
Your Support Team Is Learning On Real Customers.
Your current QA is a smoke detector: it only tells you when the house has already burned down.
Smart Role is the Firewall.
We close the "Knowledge Debt" gap by ensuring agents can handle high-stakes situations before they touch a live ticket.
Institutionalize Agent Proficiency
We close the "Knowledge Debt" gap. Smart Role replaces inconsistent manual role-plays and "after-the-fact" QA with a systematic readiness loop that validates performance before agents touch a live ticket.
The Simulation Engine:
Real Scenarios, Zero Risk
Turn your complex tickets and brand-specific edge cases into mandatory simulations.
Agents don't just "study" your SOPs, they prove they can execute them under pressure.
No agent enters production until they pass the Readiness Gate.
Instant Feedback:
While It Still Matters
Stop reactive coaching.
Smart Role provides instant, objective feedback that corrects behavior inside the simulation.
We move from flagging errors in QA reports to preventing them in 24 hours.
Proficiency Audit Trails:
Global Vendor Oversight
Eliminate "Process Drift" across internal and BPO teams.
Our dashboards provide a documented audit trail of agent readiness, ensuring every team member (regardless of location) meets your exact brand standard before going live.
Plans
Performance-driven plans for teams that can’t afford to learn on real customers. Secure your brand at any scale.
Free
Ideal for:
Discovery & Scenario Testing
Unlimited seats
10 role-play sessions
All languages
81 ready to use scenarios
Basic reporting
No card required
Entry
Ideal for:
Internal Team Performance
Unlimited seats
150 role-play sessions
All languages
Custom scenarios creation
Custom personas
Basic reporting
Standard support
Standard
Ideal for:
Scaling Multi-Channel Operations
Unlimited seats
400 role-play sessions
All languages
Custom scenarios creation
Custom personas
Custom scorecards
Advanced coaching
3rd party integration
Advanced analytics
Priority support
Ultimate
Ideal for:
Global Governance & BPO Oversight
Unlimited seats
Unlimited sessions
All languages
Custom scenarios creation
Custom personas
Custom scorecards
Advanced coaching
3rd party integration
Advanced analytics
Priority support
Skills-mapping
Advanced security features
Join the Smart Role newsletter
Success in customer service is 10% knowledge and 90% how you apply it in real situations.
Smart Role is the global standard for CX governance.
We provide the simulation infrastructure to scale customer support across internal and outsourced teams with zero compromise on quality.
Ask AI for a summary of Smart Role
Real customer practice, without real customer risk
Smart Role helps teams onboard, upskill, and coach agents through realistic customer simulations, before they ever face real customers
Trusted by CX Leaders
Smart Role provides a safe place for your reps to practice and receive feedback
Connects to the tools you already use
Plans
Start for FREE. Experience the value.
Upgrade for better security, and exclusive features.
Free
Ideal for: Proof of Concept & Scenario Testing
Unlimited seats
10 role-play sessions
All languages
81 ready to use scenarios
Basic reporting
No card required
Entry
Ideal for: Internal Team Performance
Unlimited seats
150 role-play sessions
All languages
Custom scenarios creation
Custom personas
Basic reporting
Standard support
Standard
Ideal for: Scaling Multi-Channel Operations
Unlimited seats
400 role-play sessions
All languages
Custom scenarios creation
Custom personas
Custom scorecards
Advanced coaching
3rd party integration
Advanced analytics
Priority support
Ultimate
Ideal for: Global Governance & BPO Oversight
Unlimited seats
Unlimited sessions
All languages
Custom scenarios creation
Custom personas
Custom scorecards
Advanced coaching
3rd party integration
Advanced analytics
Priority support
Skills-mapping
Advanced security features
Free
Ideal for: Proof of Concept & Scenario Testing
Unlimited seats
10 role-play sessions
All languages
81 ready to use scenarios
Basic reporting
No card required
Entry
Ideal for: Internal Team Performance
Unlimited seats
150 role-play sessions
All languages
Custom scenarios creation
Custom personas
Basic reporting
Standard support
Standard
Ideal for: Scaling Multi-Channel Operations
Unlimited seats
400 role-play sessions
All languages
Custom scenarios creation
Custom personas
Custom scorecards
Advanced coaching
3rd party integration
Advanced analytics
Priority support
Ultimate
Ideal for: Global Governance & BPO Oversight
Unlimited seats
Unlimited sessions
All languages
Custom scenarios creation
Custom personas
Custom scorecards
Advanced coaching
3rd party integration
Advanced analytics
Priority support
Skills-mapping
Advanced security features
Smart Role is the global standard for CX governance.
We provide the simulation infrastructure to scale customer support across internal and outsourced teams with zero compromise on quality.
Ask AI for a summary of Smart Role
Smart Role is the global standard for CX governance.
We provide the simulation infrastructure to scale customer support across internal and outsourced teams with zero compromise on quality.
Ask AI for a summary of Smart Role
Smart Role replaces manual role plays and reactive QA with a continuous training loop designed for real support situations.
Training built for real customer complexity
Practice real conversations, at scale
Agents train on realistic customer scenarios based on your tickets, knowledge, and edge cases, across chat, email, and voice.
They don’t rehearse scripts.
They handle situations.
Get feedback while it still matters
Agents receive clear, objective feedback on what worked, what didn’t, and how to improve, during training and on real conversations.
Not weeks later.
Not buried in QA reports.
Know where to intervene before customers feel it
Managers get visibility into skills, gaps, and readiness, so coaching happens proactively, not after quality has dropped.
Training becomes measurable.
Coaching becomes focused.
Why customer support training breaks in practice?
Training teaches rules.
Customers create situations.
The gap is where quality breaks.
This isn’t a people problem.
It’s a training model that wasn’t built for real customer complexity.
Join the Smart Role newsletter
Success in customer service is 10% knowledge and 90% how you apply it in real situations.
Join the Smart Role newsletter
Success in customer service is 10% knowledge and 90% how you apply it in real situations.
Real customer practice, without real customer risk
Smart Role helps teams onboard, upskill, and coach agents through realistic customer simulations, before they ever face real customers
Backed by
Trusted by CX Leaders
Smart Role provides a safe place for your reps to practice and receive feedback
Connects to the tools you already use
Plans
Start for FREE. Experience the value.
Upgrade for better security, and exclusive features.
Free
Ideal for: Proof of Concept & Scenario Testing
Unlimited seats
10 role-play sessions
All languages
81 ready to use scenarios
Basic reporting
No card required
Entry
Ideal for: Internal Team Performance
Unlimited seats
150 role-play sessions
All languages
Custom scenarios creation
Custom personas
Basic reporting
Standard support
Standard
Ideal for: Scaling Multi-Channel Operations
Unlimited seats
400 role-play sessions
All languages
Custom scenarios creation
Custom personas
Custom scorecards
Advanced coaching
3rd party integration
Advanced analytics
Priority support
Ultimate
Ideal for: Global Governance & BPO Oversight
Unlimited seats
Unlimited sessions
All languages
Custom scenarios creation
Custom personas
Custom scorecards
Advanced coaching
3rd party integration
Advanced analytics
Priority support
Skills-mapping
Advanced security features
Free
Ideal for: Proof of Concept & Scenario Testing
Unlimited seats
10 role-play sessions
All languages
81 ready to use scenarios
Basic reporting
No card required
Entry
Ideal for: Internal Team Performance
Unlimited seats
150 role-play sessions
All languages
Custom scenarios creation
Custom personas
Basic reporting
Standard support
Standard
Ideal for: Scaling Multi-Channel Operations
Unlimited seats
400 role-play sessions
All languages
Custom scenarios creation
Custom personas
Custom scorecards
Advanced coaching
3rd party integration
Advanced analytics
Priority support
Ultimate
Ideal for: Global Governance & BPO Oversight
Unlimited seats
Unlimited sessions
All languages
Custom scenarios creation
Custom personas
Custom scorecards
Advanced coaching
3rd party integration
Advanced analytics
Priority support
Skills-mapping
Advanced security features
Smart Role is the global standard for CX governance.
We provide the simulation infrastructure to scale customer support across internal and outsourced teams with zero compromise on quality.
Ask AI for a summary of Smart Role
Smart Role is the global standard for CX governance.
We provide the simulation infrastructure to scale customer support across internal and outsourced teams with zero compromise on quality.
Ask AI for a summary of Smart Role
Smart Role replaces manual role plays and reactive QA with a continuous training loop designed for real support situations.
Training built for real customer complexity
Practice real conversations, at scale
Agents train on realistic customer scenarios based on your tickets, knowledge, and edge cases, across chat, email, and voice.
They don’t rehearse scripts.
They handle situations.
Get feedback while it still matters
Agents receive clear, objective feedback on what worked, what didn’t, and how to improve, during training and on real conversations.
Not weeks later.
Not buried in QA reports.
Know where to intervene before customers feel it
Managers get visibility into skills, gaps, and readiness, so coaching happens proactively, not after quality has dropped.
Training becomes measurable.
Coaching becomes focused.
Why customer support training breaks in practice?
Training teaches rules.
Customers create situations.
The gap is where quality breaks.
This isn’t a people problem.
It’s a training model that wasn’t built for real customer complexity.
Join the Smart Role newsletter
Success in customer service is 10% knowledge and 90% how you apply it in real situations.
Join the Smart Role newsletter
Success in customer service is 10% knowledge and 90% how you apply it in real situations.