Smart Role vs Second Nature
Second Nature is an AI role-play training platform where reps and agents practise with conversational AI avatars and get scored feedback. It is aimed mainly at sales and enablement teams, and also markets customer-service and call-center use cases. Founded in 2018 in Tel Aviv, it raised a $22M Series B with Zoom participating.
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At a glance
Smart Role
- Built for
- Customer support and contact centers
- Pricing
- Free plan (10 sessions). Core from $29 per active user per month, unlimited scenarios per user. Ultimate on quote.
- Security
- SOC 2 Type 2, ISO 27001, GDPR, EU hosting
Second Nature
- Built for
- Sales (and support)
- Pricing
- Custom quote. No public pricing; a free trial is listed on Capterra.
- Security
- SOC 2 Type II, GDPR, CCPA, HIPAA
- Ratings
- G2 4.7/5 · Capterra 5/5
What is Second Nature?
“AI Role Plays and Coaching that Turn Training into Go-To-Market Execution”
Second Nature is an AI role-play training platform where reps and agents practise with conversational AI avatars and get scored feedback. It is aimed mainly at sales and enablement teams, and also markets customer-service and call-center use cases. Founded in 2018 in Tel Aviv, it raised a $22M Series B with Zoom participating.
What Second Nature does well
- Established vendor with big-brand customers (Zoom, Oracle NetSuite, Teleperformance) and a large review base.
- Realistic video-avatar role-plays in several formats: live calls, pitches, presentations and product demos.
- EU data hosting (Google Cloud, Netherlands), SOC 2 Type II, and broad LMS and CRM integrations.
Where Smart Role is different
Built for support, not adapted from sales
Second Nature positions itself around go-to-market execution and deal coaching, with customer service as a secondary use case. Smart Role is built for support teams and contact centers only.
Chat and email, not only calls
Second Nature's customer-support page describes spoken and video role-plays; we did not find chat or email simulations. Smart Role covers calls, chat and email.
Help-desk integrations
Second Nature's integrations are LMS, CRM and SSO tools. Smart Role has Zendesk and Intercom apps and builds scenarios from your help-center content.
Published pricing
Second Nature works on custom quotes. Smart Role has a Free plan and publishes its Core price, per active user.
Feature by feature
| Criterion | Smart Role | Second NatureSales (and support) |
|---|---|---|
| Built for customer support | Yes | ~Partly |
| AI role-play simulations | Yes | Yes |
| QA of real customer conversations | ~Partly: In beta: imports Zendesk and Intercom conversations and scores them with the same scorecards as the simulations. | ?Not public |
| Voice (phone) simulations | Yes | Yes |
| Chat simulations | Yes | No |
| Email simulations | Yes | No |
| Scenarios from your own tickets & knowledge base | Yes | ~Partly |
| Custom scorecards | Yes | Yes |
| Training paths | Yes | Yes |
| Hiring assessments | Yes | ?Not public |
| Zendesk app | Yes | No |
| Intercom app | Yes | No |
| Free plan | Yes | No |
| Public pricing | Yes | No |
| EU data hosting | Yes | Yes |
Which one is right for you?
Choose Second Nature if
You run sales or enablement and want polished video-avatar role-plays (calls, pitches, demos) with certifications connected to your LMS and CRM.
Choose Smart Role if
You train customer support agents across calls, chat and email, want scenarios built from your own tickets inside Zendesk or Intercom, and prefer a Free plan and published per-active-user prices.
Sources
- secondnature.ai — positioning, features, audiences
- secondnature.ai — EU hosting (GCP Netherlands), compliance, languages, integrations
- secondnature.ai — customer-support use case
- capterra.com — Capterra rating, pricing on request, free trial
- calcalistech.com — Series B
This comparison is based on Second Nature's public information as of 2026-10-01. Products change: if something here is out of date, tell us at friends@smartrole.ai and we will correct it.
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