Smart Role vs Exec
Exec is a training platform combining voice AI role-plays, scoring of real recorded calls, certifications, self-paced courses, a knowledge hub and live 1:1 coaching. It targets sales, customer success and support, managers and leadership, and HR programs. Its founding date and funding are not disclosed on its site.
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At a glance
Smart Role
- Built for
- Customer support and contact centers
- Pricing
- Free plan (10 sessions). Core from $29 per active user per month, unlimited scenarios per user. Ultimate on quote.
- Security
- SOC 2 Type 2, ISO 27001, GDPR, EU hosting
Exec
- Built for
- Sales, support & leadership
- Pricing
- Free plan (3 seats); Starter $20 and Professional $39 per seat per month, billed annually with seat minimums; Enterprise on quote.
- Security
- SOC 2 Type II, No model training on customer data
- Ratings
- G2 4.9/5
What is Exec?
“AI-powered training for high-stakes conversations.”
Exec is a training platform combining voice AI role-plays, scoring of real recorded calls, certifications, self-paced courses, a knowledge hub and live 1:1 coaching. It targets sales, customer success and support, managers and leadership, and HR programs. Its founding date and funding are not disclosed on its site.
What Exec does well
- Self-serve entry with a Free plan and published per-seat pricing.
- A broad platform: role-play, real-call scoring, certifications, courses and live human coaching.
- Fast scenario authoring from recorded calls, documents or URLs; SOC 2 Type II.
Where Smart Role is different
Chat and email, where support happens
Exec's role-plays are voice-first, with optional video avatars; we did not find chat or email simulations. Smart Role trains agents on calls, chat and email.
Inside your help desk
Exec integrates with call recorders, LMS, HRIS and SSO. Smart Role has Zendesk and Intercom apps and builds scenarios from your help-center articles.
Active users, no seat minimum
Exec's paid plans are priced per seat with seat minimums ($20 and $39 per seat per month). Smart Role bills only active users, from $29 per month with unlimited scenarios per user, and no seat minimum.
Built for contact-center readiness
Exec covers sales, leadership and HR programs. Smart Role is specific to support readiness: scenarios from real tickets, scorecards, and a gate before agents go live. Its data is hosted in the EU; Exec does not state its region.
Feature by feature
| Criterion | Smart Role | ExecSales, support & leadership |
|---|---|---|
| Built for customer support | Yes | ~Partly |
| AI role-play simulations | Yes | Yes |
| QA of real customer conversations | ~Partly: In beta: imports Zendesk and Intercom conversations and scores them with the same scorecards as the simulations. | Yes |
| Voice (phone) simulations | Yes | Yes |
| Chat simulations | Yes | No |
| Email simulations | Yes | No |
| Scenarios from your own tickets & knowledge base | Yes | Yes |
| Custom scorecards | Yes | Yes |
| Training paths | Yes | Yes |
| Hiring assessments | Yes | ?Not public |
| Zendesk app | Yes | No |
| Intercom app | Yes | No |
| Free plan | Yes | Yes |
| Public pricing | Yes | Yes |
| EU data hosting | Yes | ?Not public |
Which one is right for you?
Choose Exec if
You want a self-serve, voice-first role-play and coaching platform across sales, customer success and leadership, with courses and live human coaching, priced per seat.
Choose Smart Role if
You run a support team or contact center and want chat and email simulations alongside calls, a Zendesk or Intercom app, a readiness gate before go-live, published prices and EU hosting.
Sources
- exec.com — positioning, use cases, security
- exec.com — plans and prices
- exec.com — voice-first role-plays, languages, scenario authoring
- exec.com — customer-support training
- exec.com — G2 rating (reported by Exec)
This comparison is based on Exec's public information as of 2026-10-01. Products change: if something here is out of date, tell us at friends@smartrole.ai and we will correct it.
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