Sales, support, banking and startups: how teams use Smart Role to make practice measurable — and what changed once they did.
Northwind
B2B SaaS · 120 sales reps
How a 120-person SaaS sales org cut ramp-up from 94 to 51 days by making practice a prerequisite, not an option.
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Lumen Health
Healthcare services · 260 support agents
A regulated support centre cut escalations by 21% by letting agents rehearse their hardest calls first.
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Atlas Bank
Retail banking · 1,800 advisors
How a European bank aligned eleven markets on one definition of a good advisory conversation.
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Verdia
Climate tech · 30 employees
A 30-person startup replaced three days of founder-led role-play with a scorecard and five scenarios.
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We used to hope new reps would pick it up. Now we can prove they did — before they ever talk to a customer.
Camille Roux · VP Sales, Northwind
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